Build Relationships to Build Customers How you build your customer base (and ultimately your business) is key to your success. Do you have the used-car salesperson approach and plunge into making a sale without getting to know your customer, or do you first make an attempt to understand the customer’s needs by chatting with them before trying to land a deal? Building a great relationship first is the most important thing you can do—It’s like money in the bank. In fact, when you establish a relationship with your customers, you have their trust, and when you have their trust, you…
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