By Lori Alcala If the thought of grabbing a flight for yet another customer meeting has you feeling lazy, you might want to reconsider opting for that Skype or other virtual call. You see, even though sitting in your office is a lot easier and less expensive than trekking to the airport and spending the night in a hotel, staying put could end up costing you much more when it comes to customer value.
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Benjamin von Seeger