A debut guide that shows how to succeed in business while really trying. In this primer for budding entrepreneurs, Von Seeger lays out some ground rules for success, taken from what he calls his “well-executed career.” Von Seeger, a multi-lingual native of Germany who’s worked for many years as a salesman, mainly for telecommunications companies, writes that he intends this compact guide as “a tool for those seeking to learn and follow in my footsteps.” The most important ingredients in his recipe for sales success, he says, are relationships, confidence, and “emotional intelligence.”
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